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⚖️ Comparison

Starta.one vs Treatwell

Treatwell charges salons a monthly subscription (from ~€29/month) plus a 35% commission on every new client booking through its marketplace. Starta.one is a complete business management platform with an AI assistant, full CRM, and no booking commissions.

Quick Summary

Treatwell is a hybrid marketplace and salon software (Treatwell Connect). It can bring new clients, but charges 35% commission on new bookings, reclassifies clients as "new" after 12 months of inactivity, and offers limited management tools. Salon owners widely report poor support, no ability to reject bookings, and double-booking issues from lack of calendar sync.

Starta.one gives you full control with AI automation, advanced CRM, financial reports, and zero commissions.

Feature Comparison

Feature
Starta
Treatwell
Online Booking
Full online booking with AI optimization and your own branded page
Online booking through Treatwell marketplace (not your own website)
Marketplace / Client Acquisition
SEO-optimized business pages, directory listing
Large European marketplace (55,000+ salons, 13+ countries)
Calendar & Scheduling
Smart calendar with AI suggestions and auto-planning
Cloud calendar with drag-and-drop (no two-way sync with external calendars)
CRM / Client Database
Full CRM with AI behavior analysis and segmentation
Basic client records and appointment history (no consultation forms, no advanced segmentation)
AI Assistant
Built-in AI: setup, analytics, recommendations, automation
No AI features
P&L Reports
Full financial reports with AI analytics
Revenue reports and staff productivity stats (not deeply customizable)
Loyalty Programs
Flexible loyalty program with automated rewards
Basic targeted marketing tools (not a full points/rewards system)
SMS Notifications
Automated SMS and push reminders
SMS and email reminders included
Salary Management
Full payroll calculation with custom formulas
Basic staff scheduling and commission tracking
Inventory
Product and supply tracking with AI forecasts
Stock management (Pro plan only, ~€49/month)
POS / Payments
No transaction fees, connect your own processor
Integrated POS (Pro plan only) + 2% online prepayment fee
Mobile App
Full-featured business app for iOS and Android
Treatwell Connect app for salon owners (calendar, bookings, notifications)
Custom Branding
Your own branded booking page on your domain
Booking only through Treatwell's marketplace — no white-label option
Booking Commission
No booking commissions ever
35% commission on new clients (clients reclassified as "new" after 12 months of inactivity)
Client Data Ownership
Full control — your clients, your data, no competitor ads
Marketplace clients belong to Treatwell — competitors shown to your clients, limited data portability
Starta
Treatwell
Online Booking
Full online booking with AI optimization and your own branded page
Online booking through Treatwell marketplace (not your own website)
Marketplace / Client Acquisition
SEO-optimized business pages, directory listing
Large European marketplace (55,000+ salons, 13+ countries)
Calendar & Scheduling
Smart calendar with AI suggestions and auto-planning
Cloud calendar with drag-and-drop (no two-way sync with external calendars)
CRM / Client Database
Full CRM with AI behavior analysis and segmentation
Basic client records and appointment history (no consultation forms, no advanced segmentation)
AI Assistant
Built-in AI: setup, analytics, recommendations, automation
No AI features
P&L Reports
Full financial reports with AI analytics
Revenue reports and staff productivity stats (not deeply customizable)
Loyalty Programs
Flexible loyalty program with automated rewards
Basic targeted marketing tools (not a full points/rewards system)
SMS Notifications
Automated SMS and push reminders
SMS and email reminders included
Salary Management
Full payroll calculation with custom formulas
Basic staff scheduling and commission tracking
Inventory
Product and supply tracking with AI forecasts
Stock management (Pro plan only, ~€49/month)
POS / Payments
No transaction fees, connect your own processor
Integrated POS (Pro plan only) + 2% online prepayment fee
Mobile App
Full-featured business app for iOS and Android
Treatwell Connect app for salon owners (calendar, bookings, notifications)
Custom Branding
Your own branded booking page on your domain
Booking only through Treatwell's marketplace — no white-label option
Booking Commission
No booking commissions ever
35% commission on new clients (clients reclassified as "new" after 12 months of inactivity)
Client Data Ownership
Full control — your clients, your data, no competitor ads
Marketplace clients belong to Treatwell — competitors shown to your clients, limited data portability

Pricing Comparison

Starta

Starta.one Lite — free, unlimited bookings

Starta.one Pro — from €6.29/mo. Up to 5 employees included, +€1.99/mo per additional

Treatwell

Monthly subscription (~€29-49/month per location) + 35% commission on new marketplace clients + 2% online prepayment fee

No free plan. Clients reclassified as "new" after 12 months without a visit — commission applies again. Some salon owners report being charged on all bookings, not just marketplace-sourced ones.

Treatwell double-charges: a monthly subscription fee plus 35% commission on new clients (effectively ~42% with VAT). Starta.one Pro is from €6.29/mo with up to 5 employees included, no booking commissions. Starta.one Lite is free — your revenue stays yours.

Why Starta AI Is a Different Level

AI configures your system

Tell AI about your business and it sets up services, schedule, CRM, and booking page in minutes — no manual setup needed

AI runs daily operations

Automated booking management, smart reminders, client reactivation — without the manual work that Treatwell's basic tools require

AI grows your business

Performance analysis, growth recommendations, and client acquisition strategies — replacing the marketplace model with your own brand

Why Businesses Switch to Starta

35% commission eats your margins

Treatwell takes 35% on every new client booking (~42% with VAT). Worse, clients are reclassified as "new" after 12 months without a visit, so you pay commission again on your own returning clients.

Your clients belong to the marketplace

Salon owners report that clients they brought from their own database get reclassified as Treatwell clients. The platform shows your competitors to your clients and you can't control who books or reject unwanted bookings.

Software is limited and outdated

Salon owners on Capterra describe it as "just an expensive calendar." No two-way calendar sync causes double-bookings. No advanced CRM, no consultation forms, and no way to block problem clients.

Support is unresponsive when you need help

Treatwell removed phone support entirely, replacing it with chat that rarely connects to a human. PissedConsumer rates them 1.4/5 stars. Salon owners report billing disputes going unresolved for weeks.

Migration takes 5 minutes - AI sets everything up for you

Switch to Starta.one

Frequently Asked Questions

How is Starta.one different from Treatwell?

Treatwell is a hybrid marketplace and salon software with 35% commission on new clients and limited management tools. Starta.one is a complete platform with AI automation, full CRM, financial reports, and zero booking commissions. Your clients stay yours.

How much does Starta.one cost compared to Treatwell?

Starta.one Pro — from €6.29/mo with up to 5 employees included, +€1.99/mo per additional, no booking commissions. Lite — free. Treatwell: monthly subscription ~€29-49/month per location + 35% commission on new marketplace clients + 2% online prepayment fee. Clients reclassified as "new" after 12 months of inactivity — commission applies again.

Can I use Starta.one alongside Treatwell?

Yes. Some businesses use Treatwell's marketplace to attract new clients while using Starta.one to manage their business, build their own client base, and gradually reduce marketplace dependency.

How do I migrate from Treatwell to Starta.one?

Switching is free. Starta.one Lite is a free plan with no time limits. Export your client database from Treatwell (marketplace clients may have limited export), and the AI assistant sets up services, schedule, and booking page in minutes.

How does Starta.one help attract clients without a marketplace?

Starta.one provides an SEO-optimized business page on your domain, directory listing, and AI-powered marketing tools to attract clients from search — without paying 35% commission on every booking. Your brand, your clients, no competitor ads.

What does Starta.one do better than Treatwell?

Your own branded booking page (Treatwell only goes through the marketplace), full control of client data (Treatwell reclassifies clients as "new" after 12 months), two-way calendar sync (Treatwell has none — hence double-bookings), AI automation, no 35% commission on new clients, and a genuinely free Starta.one Lite.

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