Starta.one
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⚖️ Comparison

Starta.one vs Fresha

Fresha eliminated its free plan in 2025 and now charges monthly subscriptions plus transaction fees on every payment. Starta.one offers a genuinely free plan with no hidden fees and an AI assistant that automates your daily operations.

Quick Summary

Fresha used to attract businesses with a free plan, but since 2025 it requires paid subscriptions starting at ~$14.95/month per team member, plus payment processing fees and a 20% commission on marketplace clients.

Starta.one Lite is truly free with no commissions, and the built-in AI assistant automates business management from setup to daily operations.

Feature Comparison

Feature
Starta
Fresha
Online Booking
Full online booking with AI schedule optimization
Online booking (clients must create a Fresha account)
Calendar & Scheduling
Smart calendar with AI suggestions and auto-planning
Good calendar with drag-and-drop
CRM / Client Database
Full CRM with AI behavior analysis
Full CRM with forms and client profiles
AI Assistant
Built-in AI: setup, analytics, recommendations, automation
No AI features
P&L Reports
Full financial reports with AI analytics
Reports available (advanced analytics is a paid add-on)
Loyalty Programs
Flexible loyalty program with automated rewards
Full loyalty program (paid add-on per location)
SMS Notifications
Automated SMS and push reminders
SMS reminders (paid per message after free allowance)
Salary Management
Full payroll calculation with custom formulas
Commissions, timesheets, and pay runs
Inventory
Product and supply tracking with AI forecasts
Product management with purchase orders
Mobile App
Full-featured app for iOS and Android
Good mobile app
Multi-location
Multi-location management
Multi-location support
Payment Processing
No transaction fees, connect your own processor
Locked into Fresha Pay (2.29%+ fees), can't use own processor
Custom Branding
Your own branded booking page
Booking hosted on Fresha's domain, no white-label
Client Ownership
Your clients stay yours, no competitor ads
Marketplace shows competitors to your clients, charges 20% on new clients (min $6)
Starta
Fresha
Online Booking
Full online booking with AI schedule optimization
Online booking (clients must create a Fresha account)
Calendar & Scheduling
Smart calendar with AI suggestions and auto-planning
Good calendar with drag-and-drop
CRM / Client Database
Full CRM with AI behavior analysis
Full CRM with forms and client profiles
AI Assistant
Built-in AI: setup, analytics, recommendations, automation
No AI features
P&L Reports
Full financial reports with AI analytics
Reports available (advanced analytics is a paid add-on)
Loyalty Programs
Flexible loyalty program with automated rewards
Full loyalty program (paid add-on per location)
SMS Notifications
Automated SMS and push reminders
SMS reminders (paid per message after free allowance)
Salary Management
Full payroll calculation with custom formulas
Commissions, timesheets, and pay runs
Inventory
Product and supply tracking with AI forecasts
Product management with purchase orders
Mobile App
Full-featured app for iOS and Android
Good mobile app
Multi-location
Multi-location management
Multi-location support
Payment Processing
No transaction fees, connect your own processor
Locked into Fresha Pay (2.29%+ fees), can't use own processor
Custom Branding
Your own branded booking page
Booking hosted on Fresha's domain, no white-label
Client Ownership
Your clients stay yours, no competitor ads
Marketplace shows competitors to your clients, charges 20% on new clients (min $6)

Pricing Comparison

Starta

Starta.one Lite — free, unlimited bookings

Starta.one Pro — from €6.29/mo. Up to 5 employees included, +€1.99/mo per additional

Fresha

Paid plans from ~$14.95/month per team member + payment processing fees (2.29%+) + 20% marketplace commission on new clients (min $6)

No free plan since 2025. Additional paid add-ons: loyalty program, advanced insights, premium support, $499 card terminal

Fresha no longer offers a free plan — subscriptions start at ~$14.95/month per team member, with additional transaction fees and marketplace commissions. Starta.one Pro is from €6.29/mo with up to 5 employees included, and Starta.one Lite is genuinely free with no hidden costs.

Why Starta AI Is a Different Level

AI configures your system

Tell AI about your business and it sets up services, schedule, and booking page in minutes

AI runs daily operations

Automated reminders, smart scheduling, reactivation of clients who haven't visited in a while

AI grows your business

Performance audits, growth recommendations, automatic activation of features you need

Why Businesses Switch to Starta

Fresha is no longer free

Since 2025, Fresha requires paid subscriptions starting at ~$14.95/month per team member. Starta.one Lite is genuinely free with no time limits.

Hidden fees stack up fast

On top of subscriptions, Fresha charges 2.29%+ per transaction, 20% commission on marketplace clients (min $6), and extra for paid add-ons like loyalty and analytics.

You're locked into Fresha's ecosystem

Can't use your own payment processor, can't embed booking on your website, clients must create a Fresha account, and the marketplace promotes your competitors to your own clients.

Migration takes 5 minutes - AI sets everything up for you

Switch to Starta.one

Frequently Asked Questions

How is Starta.one different from Fresha?

Since Fresha eliminated its free plan in 2025, Starta.one is a stronger choice: Starta.one Lite is genuinely free with no time limits, includes a built-in AI assistant, doesn't charge transaction fees or marketplace commissions, and lets you connect your own payment processor.

How much does Starta.one cost compared to Fresha?

Starta.one Pro — from €6.29/mo with up to 5 employees included, +€1.99/mo per additional. Lite — free. Fresha now requires paid subscriptions from ~$14.95/month per team member + 2.29%+ per transaction + 20% marketplace commission. Switching from Fresha to Starta.one is free.

How do I migrate from Fresha to Starta.one?

Export your client database from Fresha. The Starta AI assistant helps set up services, schedule, booking page, and loyalty rules in minutes.

What AI features does Starta.one have that Fresha doesn't?

Fresha has no AI assistant. Starta.one has a full AI: sets up the system from a chat description of your business, optimizes scheduling, reactivates inactive clients, runs weekly business audits, and gives recommendations — all built in with no extra add-ons.

What does Starta.one do better than Fresha?

A genuinely free plan with no time limits, no transaction fees and no marketplace commissions, ability to connect your own payment processor, your own domain for the booking page, full P&L with expense tracking, an AI assistant. Fresha charges 20% (min $6) on every new marketplace client — Starta.one helps you build your own brand through SEO and AI marketing without showing your competitors to your clients.

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