Starta.one
Fresha gives you a full booking toolkit, but answering clients, confirming, reminding and winning back the ones who drifted off is still your job. In Starta.one, StartaAI does that daily work.
Fresha is a website and app with its own marketplace: clients open the Fresha page, create an account, and fill out a booking form. Since 2025 there is no free plan — subscriptions start at ~$14.95/month per team member, plus payment processing fees and a 20% marketplace commission on new clients (min. $6).
Starta.one takes the client admin work off you — StartaAI answers, books, reminds and wins back the ones who drifted off. The second difference runs deeper than features: Fresha's roadmap serves the marketplace, so the rules change without you — as they did with the free plan.
Everything you do in Fresha exists in Starta.one too. So the table below isn't about who has more checkmarks — it's about whose rules apply when your salon doesn't run the average way.
| Feature | Starta | Fresha |
|---|---|---|
| Who handles client messages | | |
| How you manage your business | | |
| When your rules aren't standard | | |
| Online booking | | |
| Calendar & scheduling | | |
| CRM / client database | | |
| AI assistant | | |
| P&L reports | | |
| Loyalty program | | |
| SMS notifications | | |
| Salary management | | |
| Inventory | | |
| Mobile app | | |
| Multi-location | | |
| Whose payment processor | | |
| Whose brand the client sees | | |
| Who owns the clients | | |
Starta.one Lite — free, unlimited bookings
Starta.one Pro — from €6.29/mo for one specialist or €10.79/mo for up to 5 staff (annual billing), +€1.26/mo per additional
Paid plans from ~$14.95/month per team member + payment processing fees (2.29%+) + 20% marketplace commission on new clients (min. $6)
No free plan since 2025. Additional paid add-ons: loyalty program, advanced analytics, premium support, $499 card terminal
Fresha no longer offers a free plan — subscriptions start at ~$14.95/month per team member plus transaction fees and marketplace commissions. Starta.one Lite is genuinely free, and Pro starts from €6.29/mo for one specialist or €10.79/mo for up to 5 staff (annual billing).
Fresha prices verified: June 2026
In 2025 Fresha removed its free plan, and the businesses on it found out after the fact. That's how any vendor works: the roadmap belongs to them, and your salon is one row among tens of thousands. Starta.one Lite is free with no time limit.
Your own payout scheme, a 10-visit package, chair rental, group sessions — that's what makes your salon yours, and it's exactly what an off-the-shelf product answers with "no" or "someday". In Starta.one you describe those rules in words and the assistant composes them from ready-made blocks.
StartaAI answers clients, carries the conversation to a booking, reminds the day before and writes to people who haven't been in for a while. Alongside that it shows weekly where revenue dipped and which services don't cover their materials — in Fresha, advanced analytics is a paid add-on.
StartaAI handles the clients. That leaves you running the business — also by conversation.
A traditional system hands you tools and leaves the work with you: Fresha has booking, a calendar and reminders, but answering clients, carrying the conversation to a booking and winning back the ones who drifted off falls to a person.
Starta.one takes that admin work on itself — StartaAI does it, and you see the finished result and run the business by conversation.
Starta.one is assembled from blocks — services, staff, slots, payments, packages, equipment rental, group classes, walk-ins. The assistant composes your configuration from them in a conversation, so most "non-standard" setups come together right away. If a block doesn't exist, you'll hear that straight, not "someday". Message us in the chat before you sign up and we'll tell you whether it already works.
The main difference is the approach: with Starta.one StartaAI answers clients and books them directly in chat, with no app or account, and you manage your business from chat too — from your phone, in the messenger. Plus Starta.one Lite is genuinely free with no time limits, has a built-in AI assistant, charges no transaction or marketplace fees, and lets you connect your own payment processor.
Starta.one Pro — from €6.29/mo for one specialist or €10.79/mo for up to 5 staff (annual billing), +€1.26/mo per additional. Lite — free.
Fresha since 2025 requires paid subscriptions from ~$14.95/month per team member + 2.29%+ per transaction + 20% marketplace commission. Switching from Fresha to Starta.one is free.
Export your client database from Fresha, and the Starta.one AI assistant will help set up everything from scratch in minutes — services, schedule, booking page, loyalty rules. It's less of a data migration and more of a conversation about your business.