Starta.one
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Starta.one vs Altegio

Altegio gives you one of the deepest CRMs in the industry — but both the setup and the daily client work are yours: answer, confirm, remind, win back. In Starta.one, StartaAI takes that work on.

Quick Summary

Altegio (formerly YCLIENTS) has one of the deepest feature sets in salon software: full P&L with Power BI integration, 10+ payroll models, extensive CRM. But there is no AI assistant, no free plan (only a 7-day trial), no customer Telegram bot — and the VK/YCLIENTS ownership history raises concerns for EU businesses.

The difference isn't depth of capability, it's who does the work. Altegio hands you tools and leaves them with you: every rule is a form, every client conversation is your time. Starta.one takes the client admin work on itself: StartaAI does it.

Tools versus work already done

With Altegio

  • The client has to open a link and fill in a form
  • A receptionist answers, confirms and reschedules
  • You configure the reminders, and you hold the conversation too
  • You assemble win-back segments by hand

With Starta.one

  • StartaAI answers clients itself: books, reschedules, reminds, confirms
  • Writes to those who haven't been in for a while and brings them back
  • You get a finished result, not a thread to reply to
70% of the conversations StartaAI handles reach a confirmed booking — versus 22% through a traditional booking page. Methodology: sample of 5,000 bookings, spring 2026

Feature Comparison

On sheer capability Altegio is strong — and the table shows that honestly. The question isn't who has more checkmarks, it's how much of your own work each one costs.

Feature Starta Altegio
Who handles client messages
StartaAI: answers, books, reschedules, reminds and wins clients back — around the clock, on Telegram or your booking page
Via the Altegio booking widget: client opens a link, navigates the form, and fills in contact details
How you manage your business
From chat ('reschedule the booking', 'show me revenue') — from your phone, in the messenger or app, or in the full panel
Via the Altegio panel and app
Who configures the system
You describe the business in words — the assistant builds services, payment schemes, packages and schedules from ready-made blocks
You configure it manually through forms and menus: the flexibility exists, but you enter every rule
AI receptionist for clients
StartaAI takes the client from the first message to the visit: bookings, reminders, loyalty, win-backs
No built-in customer Telegram bot
Online booking
Full-featured online booking with AI schedule optimization
Booking widget, 22+ languages, social media integrations
Calendar & scheduling
Smart calendar with AI suggestions, drag-and-drop, and auto-planning
Team schedule, group services, multi-location support
CRM / client database
Full CRM with AI behavior analysis, forms, and complete client profiles
Deep CRM: 20+ segmentation criteria, full client history across locations
AI assistant
Built-in AI: setup, analytics, recommendations, automation
No built-in AI assistant — only third-party tools via Albato
P&L reports
Full financial reports with expense tracking and AI analytics
Full P&L with drill-down, Power BI integration, Excel export
Loyalty program
Flexible loyalty program with automated rewards, referral program, memberships
Tiered discounts, cashback, referrals, memberships, gift cards, digital wallets
SMS notifications
Automated SMS, email and push reminders + connect your own SMS provider
SMS via third-party providers (Messaggio, Apifonica) — can't connect your own provider
Salary management
Full payroll with flexible formulas (%, fixed, KPI)
10+ schemes: %, fixed, KPI, group events, consumables deduction
Inventory
Multi-warehouse, tech cards, barcodes, auto write-off, AI stock forecasts
Multi-warehouse, tech cards, barcodes, operations log
Mobile app
Full-featured native app for iOS and Android (business + clients)
Native iOS and Android for business, Altegio.me for clients
Whose payment processor
No transaction fees, connect your own processor
Only via partner services, no free option to connect your own processor
Whose brand the client sees
Booking page with your logo, name, and style
Booking widget displays the Altegio brand
Free plan
Starta.one Lite — genuinely free, unlimited bookings
No free plan — only a 7-day trial
Ownership & origin
EU company, no connection to Russian holding companies
Altegio spun off from YCLIENTS in 2022; parent YCLIENTS acquired by Russia's VK Group in 2023. Some EU businesses prefer platforms with cleaner EU-origin ownership.

Pricing Comparison

Starta

Starta.one Lite — free, unlimited bookings

Starta.one Pro — from €6.29/mo for one specialist or €10.79/mo for up to 5 staff (annual billing), +€1.26/mo per additional

Altegio

Per-employee pricing — from ~$11–29/month per staff member depending on subscription term. VAT not included. All features in one plan.

No free plan — only a 7-day trial. Best rates on 12–24 month prepayment. Prices displayed dynamically on site.

Source: altegio.com/pricing

Altegio has no free plan — per-employee USD pricing with the best rates locked behind long-term prepayment. Starta.one Lite is genuinely free, and Pro starts from €6.29/mo for one specialist or €10.79/mo for up to 5 staff (annual billing).

Altegio prices verified: June 2026

The flexibility is there — but you assemble it

Every rule is set up by you, by hand

10+ payout schemes, 20+ segmentation criteria, tech cards, multi-warehouse — Altegio has all of it, and all of it is assembled through forms and menus. That depth is paid for with your evenings. In Starta.one you describe the same depth in words and the assistant composes it from ready-made blocks.

Your specifics still hit someone else's roadmap

As long as your process resembles the anticipated one, Altegio copes. The moment it differs — your own package format, chair rental, an unusual deposit — the answer is the same as with any off-the-shelf product: "no" or "someday". In Starta.one those rules are composed from blocks in a conversation.

A tool gives you the option, StartaAI does the work

Altegio gives you 20+ segmentation criteria — but building the segment, writing the copy and sending it is on you. StartaAI sees who is drifting away, writes to them and carries it through to a booking, then shows you the summary.

Who each is best for

Altegio is a good fit if

  • you need the most extensive payroll models (10+ schemes) and want to configure everything manually
  • you're already deep in the YCLIENTS/Altegio ecosystem and switching would be costly
  • you need Power BI integration for custom analytics
  • you have someone whose job is keeping all those settings in order

Starta.one is a good fit if

  • you want the daily client conversation off your plate, not another tool
  • your clients message rather than fill forms, and don't want yet another app or sign-up
  • you need a truly free start without per-employee monthly fees
  • EU-origin ownership matters for your business
  • you have no spare evenings for configuring software

StartaAI: run your business from chat

StartaAI handles the clients. That leaves you running the business — also by conversation.

Give Oksana 45% on colouring and 30% on cuts
Done ✅ Scheme updated from next month
Which staff are underbooked this week?
Iryna 41%, Marta 55%. Show open slots?
How much 7.1 dye is left?
Enough for 6 colourings. Add to the purchase list?

Migration isn't a data transfer — it's a change of approach. Describe your business in chat and AI sets everything up in minutes.

Switch to Starta.one

Frequently Asked Questions

People often ask: how is Starta.one different from traditional systems like Altegio?

A traditional system arrives with a ready-made model of how your salon should work and asks you to fit into it.

Altegio does that deeply and well — but it is a set of tools: both the setup and the daily client work stay with you. Starta.one takes the client admin work on itself: StartaAI answers, books, reminds and wins back, and you describe your rules in words instead of assembling them in menus.

What if I need something you don't have?

Starta.one is assembled from blocks — services, staff, slots, payments, packages, equipment rental, group classes, walk-ins. The assistant composes your configuration from them in a conversation, so most "non-standard" setups come together right away. If a block doesn't exist, you'll hear that straight, not "someday". Message us in the chat before you sign up and we'll tell you whether it already works.

How is Starta.one different from Altegio feature by feature?

Starta.one matches Altegio's feature depth (P&L, loyalty, payroll, inventory) and adds: StartaAI, which runs the client conversation instead of you, a genuinely free Starta.one Lite plan, transparent pricing with 5 staff included, and a modern mobile-first interface. Plus EU-first data handling without the YCLIENTS/VK connection.

How much does Starta.one cost compared to Altegio?

Starta.one Pro — from €6.29/mo for one specialist or €10.79/mo for up to 5 staff (annual billing), +€1.26/mo per additional. Lite — free.

Altegio charges per employee (~$11–29/mo), with no free plan and best rates only on 12–24 month prepayment. Switching from Altegio to Starta.one is free.

Calculate the cost of the plan
Number of employees
License duration
8.99€6.29€ /month75.52€ per 12 Months
Continue with this plan
How do I migrate from Altegio to Starta.one?

Export your client database from Altegio, and the Starta.one AI assistant will set up services, schedule, and booking page in minutes. Note: Altegio users report export is sometimes incomplete (names/phones/email only), so plan to recreate services and rules in Starta.one — AI will help you describe them.

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